CM&A offers a full-range of marketing services:

• Competitive Assessment
• Customer Research
• Focus Groups
• Concept Testing
• Marketing Planning
• Value Proposition
• Positioning
• Sales Promotion
• Media Planning and Placement
• Marketing ROI

  Value Analysis™ Studies

VA is a proprietary research methodology developed by Ragland Research, LLC, a CM&A strategic partner, that provides clients with actionable information on what customers and prospects value about the products and services they provide as well as those of their competitors. Unlike customer satisfaction data, VA is the true key to customer retention and loyalty. VA results give a clear view of what to promote, what to change, what to leave alone, and where clients are above or below competitors on the value curve.

At Risk Analysis

Value Analysis studies have confirmed that almost half of a client’s customers are “at risk” to defect and become lost customers. An At Risk Analysis reveals to clients the percentage of its customers that fall into this category; what specific issues are causing customers to be at risk; and what can be done to keep them from defecting. This critical marketing intelligence is also available for major competitors of clients who sponsor Value Analysis studies.